Difference between revisions of "Brand extension"
MariamKhalid (talk | contribs) (Created page with "Brand extension is a company's use of an established brand to introduce a new product. ==Definition== According to Marketing Management by Keller and Kotler (15th editi...") |
|||
| Line 4: | Line 4: | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Brand extension]]. A company's use of an established brand to introduce a new product. | :[[Brand extension]]. A company's use of an established brand to introduce a new product. | ||
| + | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
| + | :[[Brand extension]]. A slight variation of a product, carrying the brand name of the core product. | ||
| − | [[Category: Marketing Management]][[Category: Articles]] | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Product Management]] |
Latest revision as of 10:21, 14 July 2020
Brand extension is a company's use of an established brand to introduce a new product.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand extension. A company's use of an established brand to introduce a new product.
According to Product Manager's Handbook by Gorchels (2nd edition),
- Brand extension. A slight variation of a product, carrying the brand name of the core product.
