Difference between revisions of "Brand portfolio"
MariamKhalid (talk | contribs) (Created page with "Brand portfolio is the set of all brands and brand lines a particular firm offers for sale to buyers in a particular category. ==Definition== According to Marketing Man...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Brand portfolio]]. The set of all brands and brand lines a particular firm offers for sale to buyers in a particular category. | :[[Brand portfolio]]. The set of all brands and brand lines a particular firm offers for sale to buyers in a particular category. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Brand portfolio]]. A collection of brands, under the ownership of a single organization. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 17:19, 12 July 2020
Brand portfolio is the set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand portfolio. The set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.
According to the Marketing Communications by Fill (5th edition),
- Brand portfolio. A collection of brands, under the ownership of a single organization.
