Difference between revisions of "Marketing communications"
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[[Marketing communications]] is the means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about products and brands that they sell. | [[Marketing communications]] is the means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about products and brands that they sell. | ||
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Marketing communications]]. The means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about products and brands that they sell. | :[[Marketing communications]]. The means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about products and brands that they sell. | ||
Latest revision as of 19:11, 7 May 2023
Marketing communications is the means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about products and brands that they sell.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Marketing communications. The means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about products and brands that they sell.
