Difference between revisions of "Satisfaction"
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[[Satisfaction]] is a person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome in relation to his or her expectations. | [[Satisfaction]] is a person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome in relation to his or her expectations. | ||
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| + | ==Definitions== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Satisfaction]]. A person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome in relation to his or her expectations. | :[[Satisfaction]]. A person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome in relation to his or her expectations. | ||
| + | ==See also== | ||
| + | * [[Job satisfaction]] | ||
| + | * [[Student satisfaction]] | ||
| + | * [[Customer satisfaction]] | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 19:15, 7 May 2023
Satisfaction is a person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome in relation to his or her expectations.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Satisfaction. A person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome in relation to his or her expectations.
