Difference between revisions of "Product assortment"
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Product assortment]]. The set of all products and items a particular [[seller]] offers for sale. | :[[Product assortment]]. The set of all products and items a particular [[seller]] offers for sale. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Product mix]]. The set of all product lines and items that an organization offers for sale to buyers. | ||
| − | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Marketing Management]] | |
| − | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 21:21, 14 July 2020
Product assortment (alternatively known as a product mix) is the set of all products and items a particular seller offers for sale.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Product assortment. The set of all products and items a particular seller offers for sale.
According to the Marketing Communications by Fill (5th edition),
- Product mix. The set of all product lines and items that an organization offers for sale to buyers.
