Difference between revisions of "Attitude"
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==Components== | ==Components== | ||
| − | *[[Cognitive | + | *[[Cognitive attitude]]. That part of an ''attitude'' that's made up of the beliefs, opinions, knowledge, or information held by a person. In other words, the ''cognitive component'' is the opinion or belief segment of an ''attitude''. |
| − | *[[Affective | + | *[[Affective attitude]]. The emotional or feeling segment of an ''attitude''. |
| − | *[[Behavioral | + | *[[Behavioral attitude]]. The segment of an ''attitude'' that refers to an intention to behave in a certain way toward someone or something. |
==Cultural attitude== | ==Cultural attitude== | ||
Latest revision as of 18:59, 12 May 2023
Attitude is an evaluative statement or judgment, either favorable or unfavorable, concerning objects, people, or events.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Attitude. An evaluative statement or judgment concerning objects, people, or events.
According to Management by Robbins and Coulter (14th edition),
- Attitude. An evaluative statement, either favorable or unfavorable, concerning objects, people, or events.
According to Marketing Management by Keller and Kotler (15th edition),
- Attitude. A person's enduring favorable or unfavorable evaluation, emotional feeling, and action tendencies toward some object or idea.
Components
- Cognitive attitude. That part of an attitude that's made up of the beliefs, opinions, knowledge, or information held by a person. In other words, the cognitive component is the opinion or belief segment of an attitude.
- Affective attitude. The emotional or feeling segment of an attitude.
- Behavioral attitude. The segment of an attitude that refers to an intention to behave in a certain way toward someone or something.
Cultural attitude
- Main wikipage: Cultural attitude
