Difference between revisions of "Concept testing"
(Created page with "Concept testing. A part of researching ad effectiveness. It involves presenting the target audience with a rough outline or storyboard that represents the intended artwork...") |
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According to the [[Marketing Communications by Fill (5th edition)]], | According to the [[Marketing Communications by Fill (5th edition)]], | ||
:[[Concept testing]]. A part of researching ad effectiveness. It involves presenting the target audience with a rough outline or storyboard that represents the intended artwork and the messages to be used. | :[[Concept testing]]. A part of researching ad effectiveness. It involves presenting the target audience with a rough outline or storyboard that represents the intended artwork and the messages to be used. | ||
| + | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
| + | :[[Concept testing]]. The activity of taking new product ideas to customers for their input before further development. | ||
| − | [[Category: Marketing Management]][[Category: Articles]] | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Product Management]] |
Latest revision as of 10:28, 14 July 2020
Concept testing. A part of researching ad effectiveness. It involves presenting the target audience with a rough outline or storyboard that represents the intended artwork and the messages to be used.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Concept testing. A part of researching ad effectiveness. It involves presenting the target audience with a rough outline or storyboard that represents the intended artwork and the messages to be used.
According to Product Manager's Handbook by Gorchels (2nd edition),
- Concept testing. The activity of taking new product ideas to customers for their input before further development.
