Difference between revisions of "Frequency"
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According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
:[[Frequency]]. The average number of times a customer sees an advertising message within a given time period. | :[[Frequency]]. The average number of times a customer sees an advertising message within a given time period. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Frequency]]. A media planning concept that refers to the number of times the target audience is exposed to a message within a campaign. | ||
| − | [[Category: Product Management]][[Category: Articles]] | + | |
| + | [[Category: Product Management]][[Category: Articles]][[Category: Marketing Management]] | ||
Latest revision as of 14:31, 14 July 2020
Frequency is the average number of times a customer sees an advertising message within a given time period.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Frequency. The average number of times a customer sees an advertising message within a given time period.
According to the Marketing Communications by Fill (5th edition),
- Frequency. A media planning concept that refers to the number of times the target audience is exposed to a message within a campaign.
