Difference between revisions of "Frequency"
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Latest revision as of 14:31, 14 July 2020
Frequency is the average number of times a customer sees an advertising message within a given time period.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Frequency. The average number of times a customer sees an advertising message within a given time period.
According to the Marketing Communications by Fill (5th edition),
- Frequency. A media planning concept that refers to the number of times the target audience is exposed to a message within a campaign.
