Difference between revisions of "Premiums"
| Line 6: | Line 6: | ||
According to the [[Marketing Communications by Fill (5th edition)]], | According to the [[Marketing Communications by Fill (5th edition)]], | ||
:[[Premiums]]. A technique used in sales promotion. Items of merchandise are offered free or at a low cost in return for product purchase. | :[[Premiums]]. A technique used in sales promotion. Items of merchandise are offered free or at a low cost in return for product purchase. | ||
| + | According to the [[HRBoK Guide]], | ||
| + | :[[Premiums]]. Payments or incentives. Payments for insurance; also, payments employees receive for meeting goals by a certain time. | ||
| − | [[Category: Economics]][[Category: Articles]][[Category: Marketing Management]] | + | [[Category: Economics]][[Category: Articles]][[Category: Marketing Management]][[Category: Management]] |
Latest revision as of 11:31, 21 July 2020
Premiums are payments made to an insurance company.
Definition
According to Principles of Economics by Timothy Taylor (3rd edition),
- Premiums. Payments made to an insurance company.
According to the Marketing Communications by Fill (5th edition),
- Premiums. A technique used in sales promotion. Items of merchandise are offered free or at a low cost in return for product purchase.
According to the HRBoK Guide,
- Premiums. Payments or incentives. Payments for insurance; also, payments employees receive for meeting goals by a certain time.
