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| − | [[Cost/benefit analysis]] is evaluates strategic projects, especially in the public sector, where an element of unquantified public service beyond commercial profit may be involved. It attempts to quantify the broader social benefits to be derived from particular strategic initiatives. | + | #REDIRECT [[Cost-benefit analysis]] |
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| − | ==Definitions==
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| − | According to the [[Corporate Strategy by Lynch (4th edition)]],
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| − | :[[Cost/benefit analysis]]. Evaluates strategic projects, especially in the public sector, where an element of unquantified public service beyond commercial profit may be involved. It attempts to quantify the broader social benefits to be derived from particular strategic initiatives.
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| − | According to the [[Strategic Management by David and David (15th edition)]],
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| − | :[[Cost/benefit analysis]]. An activity that involves assessing the costs, benefits, and risks associated with marketing decisions. three steps are required to perform this: (1) compute the total costs associated with a decision, (2) estimate the total benefits from the decision, and (3) compare the total costs with the total benefits.
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| − | [[Category: Strategic Management]][[Category: Articles]]
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