Difference between revisions of "E-commerce"
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[[Category:Marketing Management]][[Category: CNM Cyber Orientation]][[Category: Articles]] | [[Category:Marketing Management]][[Category: CNM Cyber Orientation]][[Category: Articles]] |
Latest revision as of 15:45, 9 September 2023
E-commerce is the exchange of market exchangeables, especially on a large scale, that is conducted electronically.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- E-commerce. A company or site offers to transact or facilitate the selling of products and services online.