Difference between revisions of "BCG matrix"

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[[File:Bcg-matrix.png|400px|thumb|right|[[BCG matrix]]]][[BCG matrix]] (hereinafter, the ''Matrix'') is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s.
 
[[File:Bcg-matrix.png|400px|thumb|right|[[BCG matrix]]]][[BCG matrix]] (hereinafter, the ''Matrix'') is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s.
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==Definition==
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According to [[Management by Robbins and Coulter (14th edition)]],
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:[[BCG matrix]]. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s.
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*[[Enterprise Architecture Quarter]].  
 
*[[Enterprise Architecture Quarter]].  
  
[[Category: Septem Artes Administrativi]][[Category: Articles]]
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[[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]]

Revision as of 10:37, 2 June 2020

BCG matrix (hereinafter, the Matrix) is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.

Definition

According to Management by Robbins and Coulter (14th edition),

BCG matrix. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.


Related lectures