Difference between revisions of "BCG matrix"
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[[File:Bcg-matrix.png|400px|thumb|right|[[BCG matrix]]]][[BCG matrix]] (hereinafter, the ''Matrix'') is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s. | [[File:Bcg-matrix.png|400px|thumb|right|[[BCG matrix]]]][[BCG matrix]] (hereinafter, the ''Matrix'') is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s. | ||
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+ | ==Definition== | ||
+ | According to [[Management by Robbins and Coulter (14th edition)]], | ||
+ | :[[BCG matrix]]. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s. | ||
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*[[Enterprise Architecture Quarter]]. | *[[Enterprise Architecture Quarter]]. | ||
− | [[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] |
Revision as of 10:37, 2 June 2020
BCG matrix (hereinafter, the Matrix) is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
Definition
According to Management by Robbins and Coulter (14th edition),
- BCG matrix. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.