Difference between revisions of "Loyalty"
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[[Loyalty]] is the quality of being loyal to someone or something. ''Loyalty'' can also refer to the [[loyalty behavior]]. | [[Loyalty]] is the quality of being loyal to someone or something. ''Loyalty'' can also refer to the [[loyalty behavior]]. | ||
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| + | ==Definition== | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Loyalty]]. A commitment to rebuy or repatronize a preferred product or service. | ||
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*[[Leadership Quarter]]. | *[[Leadership Quarter]]. | ||
| − | [[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] |
Latest revision as of 09:09, 4 June 2020
Loyalty is the quality of being loyal to someone or something. Loyalty can also refer to the loyalty behavior.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Loyalty. A commitment to rebuy or repatronize a preferred product or service.
