Difference between revisions of "Mass customization"
(Created page with "Mass customization is providing customers with a product when, where, and how they want it. ==Definition== According to Management by Robbins and Coulter (14th edition)...") |
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According to [[Management by Robbins and Coulter (14th edition)]], | According to [[Management by Robbins and Coulter (14th edition)]], | ||
:[[Mass customization]]. Providing customers with a product when, where, and how they want it. | :[[Mass customization]]. Providing customers with a product when, where, and how they want it. | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Mass customization]]. The ability of a company to meet each customer's requirements | ||
| − | [[Category: Management]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: Management]][[Category: Articles]] |
Revision as of 10:46, 4 June 2020
Mass customization is providing customers with a product when, where, and how they want it.
Definition
According to Management by Robbins and Coulter (14th edition),
- Mass customization. Providing customers with a product when, where, and how they want it.
According to Marketing Management by Keller and Kotler (15th edition),
- Mass customization. The ability of a company to meet each customer's requirements
