Difference between revisions of "Core values"
MariamKhalid (talk | contribs) (Created page with "Core values refer to the belief systems that underlie consumer attitudes and behavior and that determine people's choices and desires over the long term. ==Definition== Ac...") |
|||
| Line 1: | Line 1: | ||
[[Core values]] refer to the belief systems that underlie consumer attitudes and behavior and that determine people's choices and desires over the long term. | [[Core values]] refer to the belief systems that underlie consumer attitudes and behavior and that determine people's choices and desires over the long term. | ||
| − | == | + | ==Definitions== |
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Core values]]. The belief systems that underlie consumer attitudes and behavior and that determine people's choices and desires over the long term. | :[[Core values]]. The belief systems that underlie consumer attitudes and behavior and that determine people's choices and desires over the long term. | ||
| + | According to [[Managing Quality by Foster (6th edition)]], | ||
| + | :[[Core values]]. Beliefs central to a company's identity such that they can provide a basis for decision making. | ||
| − | [[Category: Marketing Management]][[Category: Articles]] | + | |
| + | [[Category: Marketing Management]][[Category: Quality Management]][[Category: Articles]] | ||
Latest revision as of 06:46, 5 June 2020
Core values refer to the belief systems that underlie consumer attitudes and behavior and that determine people's choices and desires over the long term.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Core values. The belief systems that underlie consumer attitudes and behavior and that determine people's choices and desires over the long term.
According to Managing Quality by Foster (6th edition),
- Core values. Beliefs central to a company's identity such that they can provide a basis for decision making.
