Difference between revisions of "Data mining"
MariamKhalid (talk | contribs) (Created page with "Data mining is the extracting of useful information about individuals, trends, and segments from the mass of data. ==Definition== According to Marketing Management by Ke...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Data mining]]. The extracting of useful information about individuals, trends, and segments from the mass of data. | :[[Data mining]]. The extracting of useful information about individuals, trends, and segments from the mass of data. | ||
| − | + | According to the [[Strategic Management by David and David (15th edition)]], | |
| + | :[[Data mining]]. Analyzing huge volumes of information in order to determine trends and garner information to make decision making more effective. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 21:50, 15 July 2020
Data mining is the extracting of useful information about individuals, trends, and segments from the mass of data.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Data mining. The extracting of useful information about individuals, trends, and segments from the mass of data.
According to the Strategic Management by David and David (15th edition),
- Data mining. Analyzing huge volumes of information in order to determine trends and garner information to make decision making more effective.
