Difference between revisions of "Design"

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(Created page with "Design is the totality of features that affect how a product looks, feels, and functions to a consumer. ==Definition== According to Marketing Management by Keller and Ko...")
 
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According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
:[[Design]]. The totality of features that affect how a product looks, feels, and functions to a consumer.
 
:[[Design]]. The totality of features that affect how a product looks, feels, and functions to a consumer.
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According to the [[BABOK Guide|BABOK Guide (3rd edition)]],
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:[[Design]]. A usable representation of a solution. For more information see Key Terms (p. 14) and Requirements and Designs (p. 19).
  
  
[[Category: Marketing Management]][[Category: Articles]]
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[[Category: Marketing Management]][[Category: Articles]][[Category: Business Analysis]]

Revision as of 10:16, 8 July 2020

Design is the totality of features that affect how a product looks, feels, and functions to a consumer.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Design. The totality of features that affect how a product looks, feels, and functions to a consumer.

According to the BABOK Guide (3rd edition),

Design. A usable representation of a solution. For more information see Key Terms (p. 14) and Requirements and Designs (p. 19).