Difference between revisions of "Direct marketing"
MariamKhalid (talk | contribs) (Created page with "Direct marketing is the use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen. ==Definition== Accordi...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Direct marketing]]. The use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen. | :[[Direct marketing]]. The use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Direct marketing]]. A communication tool that uses non-personal media, to create and sustain a personal and intermediary free communication with customers, potential customers and other significant stakeholders. In most cases this is a media-based activity. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 21:23, 12 July 2020
Direct marketing is the use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Direct marketing. The use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
According to the Marketing Communications by Fill (5th edition),
- Direct marketing. A communication tool that uses non-personal media, to create and sustain a personal and intermediary free communication with customers, potential customers and other significant stakeholders. In most cases this is a media-based activity.
