Difference between revisions of "Memory encoding"

From CNM Wiki
Jump to: navigation, search
(Created page with "Memory encoding is how and where information gets into memory. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), [[Memory encoding]...")
 
 
Line 2: Line 2:
 
==Definition==
 
==Definition==
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
[[Memory encoding]]. How and where information gets into memory.
+
:[[Memory encoding]]. How and where information gets into memory.
  
  
 
[[Category: Marketing Management]][[Category: Articles]]
 
[[Category: Marketing Management]][[Category: Articles]]

Latest revision as of 11:03, 4 June 2020

Memory encoding is how and where information gets into memory.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Memory encoding. How and where information gets into memory.