Difference between revisions of "Mobile app"
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[[Category:Marketing Management]][[Category: CNM Cyber Orientation]][[Category: Articles]] | [[Category:Marketing Management]][[Category: CNM Cyber Orientation]][[Category: Articles]] | ||
Revision as of 03:02, 6 September 2020
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Mobile app. Bite-sized software program that can be downloaded to smart phone(s).
