Difference between revisions of "Marketable"
MariamKhalid (talk | contribs) |
(→Definition) |
||
| Line 3: | Line 3: | ||
==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| − | :[[Product mix]]. '' | + | :[[Product mix]]. ''See'' [[product assortment]]. |
==Related lectures== | ==Related lectures== | ||
Revision as of 21:25, 14 June 2020
Product mix (alternatively known as product model; hereinafter, the Mix) is a model representing distinguishable components of any product, which must include a deliverable, product delivery, and product charge.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
