Difference between revisions of "Skunkworks"
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| − | [[ | + | [[Skunkworks]] is an informal workplace, sometimes garage, where an intrapreneurial team works to develop new products. |
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| + | ==Definitions== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| − | :[[ | + | :[[Skunkworks]]. Informal workplaces, sometimes garages, where intrapreneurial teams work to develop new products. |
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[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 13:42, 4 June 2020
Skunkworks is an informal workplace, sometimes garage, where an intrapreneurial team works to develop new products.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Skunkworks. Informal workplaces, sometimes garages, where intrapreneurial teams work to develop new products.
