Difference between revisions of "Reference group"
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Reference group]]. A group that has a direct or indirect influence on a person's attitudes or behavior. | :[[Reference group]]. A group that has a direct or indirect influence on a person's attitudes or behavior. | ||
| + | According to [[Looking Out, Looking In by Adler, Proctor (15th edition)]], | ||
| + | :[[Reference groups]]. Groups against which we compare ourselves, thereby influencing our self-concept and self-esteem. | ||
==Related concepts== | ==Related concepts== | ||
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*[[Social Rationale Quarter]]. | *[[Social Rationale Quarter]]. | ||
| − | [[Category:Marketing Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category: Human Communications]][[Category:Marketing Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] |
Latest revision as of 16:43, 12 July 2020
Reference group is an important group to which individuals belong or hope to belong and with whose norms individuals are likely to conform.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Reference group. An important group to which individuals belong or hope to belong and with whose norms individuals are likely to conform.
According to Marketing Management by Keller and Kotler (15th edition),
- Reference group. A group that has a direct or indirect influence on a person's attitudes or behavior.
According to Looking Out, Looking In by Adler, Proctor (15th edition),
- Reference groups. Groups against which we compare ourselves, thereby influencing our self-concept and self-esteem.
