Difference between revisions of "Target market"
MariamKhalid (talk | contribs) (Created page with "Target market is the part of the qualified available market the company decides to pursue. ==Definition== According to Marketing Management by Keller and Kotler (15th ed...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Target market]]. The part of the qualified available market the company decides to pursue. | :[[Target market]]. The part of the qualified available market the company decides to pursue. | ||
| + | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
| + | :[[Target market]]. A market or portion of a market that a firm attempts to serve by actively allocating resources to it. Sometimes referred to as "served market." | ||
| − | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Product Management]] | |
| − | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 11:07, 14 July 2020
Target market is the part of the qualified available market the company decides to pursue.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Target market. The part of the qualified available market the company decides to pursue.
According to Product Manager's Handbook by Gorchels (2nd edition),
- Target market. A market or portion of a market that a firm attempts to serve by actively allocating resources to it. Sometimes referred to as "served market."
