Difference between revisions of "Total customer benefit"
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==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| − | :[[Total customer benefit]]. The perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image. | + | :[[Total customer benefit]]. The perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given [[market offering]] because of the product, service, people, and image. |
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 02:15, 10 July 2020
Total customer benefit is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Total customer benefit. The perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image.
