Difference between revisions of "Licensing"
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According to [[Managing Quality by Foster (6th edition)]], | According to [[Managing Quality by Foster (6th edition)]], | ||
:[[Licensing]]. A method of reaching international markets that does not require the establishment of international supply chains or marketing arms. | :[[Licensing]]. A method of reaching international markets that does not require the establishment of international supply chains or marketing arms. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Licensing]]. A commercial process whereby the trademark of an established brand is used by another organization over a defined period of time, in a defined area, in return for a fee, to develop another brand. | ||
| − | + | [[Category: Management]][[Category: Quality Management]][[Category: Articles]][[Category: Marketing Management]] | |
| − | [[Category: Management]][[Category: Quality Management]][[Category: Articles]] | ||
Revision as of 15:21, 14 July 2020
Licensing is when an organization gives another organization the right to make or sell its products using its technology or product specifications.
Definition
According to Management by Robbins and Coulter (14th edition),
- Licensing. An organization gives another organization the right to make or sell its products using its technology or product specifications.
According to Managing Quality by Foster (6th edition),
- Licensing. A method of reaching international markets that does not require the establishment of international supply chains or marketing arms.
According to the Marketing Communications by Fill (5th edition),
- Licensing. A commercial process whereby the trademark of an established brand is used by another organization over a defined period of time, in a defined area, in return for a fee, to develop another brand.
