Difference between revisions of "Voice of the customer"
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[[Category: Quality Management]][[Category: Articles]] | [[Category: Quality Management]][[Category: Articles]] |
Revision as of 23:49, 17 June 2020
Voice of the customer is a term that refers to the wants, opinions, perceptions, and desires of the customer.
Definition
According to Managing Quality by Foster (6th edition),
- Voice of the customer. A term that refers to the wants, opinions, perceptions, and desires of the customer.