Difference between revisions of "Marketing"
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==Definition== | ==Definition== | ||
Revision as of 20:57, 30 June 2020
Marketing is a set of endeavors that an market actor undertakes to complete a market exchange.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Marketing. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
