Difference between revisions of "Marketable"
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[[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketing mix]] (alternatively known as [[product model]], [[marketable compound]], and, when already marketed, [[marketed compound]]; hereinafter, the ''Mix'') is a [[model]] representing distinguishable components of any [[marketable]], which must include a [[deliverable]], [[product delivery]], and [[product charge]]. | [[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketing mix]] (alternatively known as [[product model]], [[marketable compound]], and, when already marketed, [[marketed compound]]; hereinafter, the ''Mix'') is a [[model]] representing distinguishable components of any [[marketable]], which must include a [[deliverable]], [[product delivery]], and [[product charge]]. | ||
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| + | #[[File:Product.png|400px|thumb|right|[[Marketing mix]]]]'''[[Marketing mix]]'''. A [[model]] representing distinguishable components of any [[marketable]], which must include a [[deliverable]], [[product delivery]], and [[product charge]]. Any [[marketing mix]] is a combination of components of a [[marketable]] that a [[business]] controls in order to influence consumers to purchase this [[marketable]]. Any [[marketing mix]] includes a (1) [[deliverable]], which can be divided in an [[unpackaged deliverable]] and [[packaging]], (2) [[product delivery]], which may incorporate [[delivery personnel]], and (3) [[product charge]], which can be divided in a [[price]], [[financing]], and acceptable [[payment method]]s. | ||
| + | #*[[Product delivery]]. The action of delivering [[marketable]]s either ordered or for sale. [[Delivery personnel]] may be important for this ''delivery''. | ||
| + | #*[[Product charge]]. A payment asked for a [[marketable]]. Not only its [[price]], but also [[financing]] and acceptable [[payment method]]s may be important for this ''charge''. | ||
| + | #*[[Product presentation]]. The proffering or giving of a [[marketable]] to its potential consumers, particularly, through product manuals, official website, and [[public relations]]. | ||
| + | #*[[Branding]]. The marketing practice of creating a name, symbol, or design that identifies and differentiates a [[marketable]] from other [[marketable]]s. | ||
==Related lectures== | ==Related lectures== | ||
Revision as of 17:53, 29 June 2020
A marketing mix (alternatively known as product model, marketable compound, and, when already marketed, marketed compound; hereinafter, the Mix) is a model representing distinguishable components of any marketable, which must include a deliverable, product delivery, and product charge.
- Marketing mix. A model representing distinguishable components of any marketable, which must include a deliverable, product delivery, and product charge. Any marketing mix is a combination of components of a marketable that a business controls in order to influence consumers to purchase this marketable. Any marketing mix includes a (1) deliverable, which can be divided in an unpackaged deliverable and packaging, (2) product delivery, which may incorporate delivery personnel, and (3) product charge, which can be divided in a price, financing, and acceptable payment methods.
- Product delivery. The action of delivering marketables either ordered or for sale. Delivery personnel may be important for this delivery.
- Product charge. A payment asked for a marketable. Not only its price, but also financing and acceptable payment methods may be important for this charge.
- Product presentation. The proffering or giving of a marketable to its potential consumers, particularly, through product manuals, official website, and public relations.
- Branding. The marketing practice of creating a name, symbol, or design that identifies and differentiates a marketable from other marketables.
