Difference between revisions of "Marketable"
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:[[Product charge]]. A payment asked for a [[marketable]]. Not only its [[price]], but also [[financing]] and acceptable [[payment method]]s may be incorporated in and important for this ''charge''. | :[[Product charge]]. A payment asked for a [[marketable]]. Not only its [[price]], but also [[financing]] and acceptable [[payment method]]s may be incorporated in and important for this ''charge''. | ||
| − | === | + | ===One-way communication=== |
:[[Product presentation]]. The proffering or giving of a [[marketable]] to its potential consumers, particularly, through product manuals, official website, and [[public relations]]. [[Branding]] is the marketing practice of creating a name, symbol, or design that identifies and differentiates a [[marketable]] from other [[marketable]]s. | :[[Product presentation]]. The proffering or giving of a [[marketable]] to its potential consumers, particularly, through product manuals, official website, and [[public relations]]. [[Branding]] is the marketing practice of creating a name, symbol, or design that identifies and differentiates a [[marketable]] from other [[marketable]]s. | ||
Revision as of 18:28, 29 June 2020
A marketing mix (alternatively known as product model, marketable compound, and, when already marketed, marketed compound; hereinafter, the Mix) is a model representing distinguishable components of any marketable. In other words, the Mix is a combination of components of a marketable that a business controls in order to influence consumers to purchase this marketable.
Contents
Components
Deliverable
deliverable, which can be divided in an unpackaged deliverable and packaging
Delivery
- Product delivery. The action of delivering marketables either ordered or for sale. Delivery personnel may be incorporated and important for this delivery.
Charge
- Product charge. A payment asked for a marketable. Not only its price, but also financing and acceptable payment methods may be incorporated in and important for this charge.
One-way communication
- Product presentation. The proffering or giving of a marketable to its potential consumers, particularly, through product manuals, official website, and public relations. Branding is the marketing practice of creating a name, symbol, or design that identifies and differentiates a marketable from other marketables.
