Difference between revisions of "Customer dissatisfaction"
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Latest revision as of 16:20, 3 July 2020
Customer dissatisfaction is customer’s negative perception of the degree to which the customer’s requirements have been fulfilled.
Definition
According to Juran's Quality Handbook by Defeo (7th edition),
- Customer dissatisfaction. Customer’s negative perception of the degree to which the customer’s requirements have been fulfilled.
