Difference between revisions of "Mission statement"
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According to [[Juran's Quality Handbook by Defeo (7th edition)]], | According to [[Juran's Quality Handbook by Defeo (7th edition)]], | ||
:[[Mission statement]]. A short, memorable description of an organization’s reason for existence; definition of the company’s business, its objectives, and its approach to reach those objectives. | :[[Mission statement]]. A short, memorable description of an organization’s reason for existence; definition of the company’s business, its objectives, and its approach to reach those objectives. | ||
| + | According to the [[BABOK Guide|BABOK Guide (3rd edition)]], | ||
| + | :[[Mission statement]]. A formal declaration of values and goals that expresses the core purpose of the enterprise. | ||
| − | [[Category: Marketing Management]][[Category: Articles]][[Category: Quality Management]] | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Quality Management]][[Category: Business Analysis]] |
Revision as of 10:48, 8 July 2020
Mission statement is a statement that an organization develops to share with managers, employees, and (in many cases) customers.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Mission statement. A statement that an organization develops to share with managers, employees, and (in many cases) customers.
According to Juran's Quality Handbook by Defeo (7th edition),
- Mission statement. A short, memorable description of an organization’s reason for existence; definition of the company’s business, its objectives, and its approach to reach those objectives.
According to the BABOK Guide (3rd edition),
- Mission statement. A formal declaration of values and goals that expresses the core purpose of the enterprise.
