Difference between revisions of "Market segmentation"
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| − | + | [[Market segmentation]] is the identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Market positioning. | |
==Definitions== | ==Definitions== | ||
Revision as of 10:53, 11 July 2020
Market segmentation is the identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Market positioning.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
