Difference between revisions of "Market segmentation"
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==Definitions== | ==Definitions== | ||
According to the [[Corporate Strategy by Lynch (4th edition)]], | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
| + | :[[Market segmentation]]. The identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Market positioning. | ||
| + | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
| + | :[[Market segmentation]]. The process of breaking a group of potential customers into smaller, more homogeneous subsets. | ||
| − | [[Category: Strategic Management]][[Category: Articles]] | + | [[Category: Strategic Management]][[Category: Articles]][[Category: Product Management]] |
Revision as of 10:53, 14 July 2020
Market segmentation is the identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Market positioning.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Market segmentation. The identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Market positioning.
According to Product Manager's Handbook by Gorchels (2nd edition),
- Market segmentation. The process of breaking a group of potential customers into smaller, more homogeneous subsets.
