Difference between revisions of "Total Quality Management"
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According to the [[Corporate Strategy by Lynch (4th edition)]], | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
:[[Total Quality Management]] ([[TQM]]). Emphasises the need for the whole company to manage quality at every stage of the company. | :[[Total Quality Management]] ([[TQM]]). Emphasises the need for the whole company to manage quality at every stage of the company. | ||
| + | According to the [[Strategic Management by Parnell (4th edition)]], | ||
| + | :[[Total Quality Management]] ([[TQM]]). A broad-based program designed to improve product and service quality and to increase customer satisfaction by incorporating a holistic commitment to quality as seen through the eyes of the customer. | ||
[[Category: Strategic Management]][[Category: Articles]] | [[Category: Strategic Management]][[Category: Articles]] | ||
Revision as of 12:06, 12 July 2020
Total Quality Management (TQM) are emphasises the need for the whole company to manage quality at every stage of the company.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Total Quality Management (TQM). Emphasises the need for the whole company to manage quality at every stage of the company.
According to the Strategic Management by Parnell (4th edition),
- Total Quality Management (TQM). A broad-based program designed to improve product and service quality and to increase customer satisfaction by incorporating a holistic commitment to quality as seen through the eyes of the customer.
