Difference between revisions of "Vision"
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According to the [[Corporate Strategy by Lynch (4th edition)]], | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
:[[Vision]]. A challenging and imaginative picture of the future role and objectives of an organization, significantly going beyond its current environment and competitive position. It is often associated with an outstanding leader of the organization. | :[[Vision]]. A challenging and imaginative picture of the future role and objectives of an organization, significantly going beyond its current environment and competitive position. It is often associated with an outstanding leader of the organization. | ||
| + | According to the [[Strategic Management by Parnell (4th edition)]], | ||
| + | :[[Vision]]. A view of the future when the mission is achieved in the present. | ||
==Related concepts== | ==Related concepts== | ||
Revision as of 12:13, 12 July 2020
Vision is a long-term strategy for attaining a goal or goals.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Vision. A long-term strategy for attaining a goal or goals.
According to the Corporate Strategy by Lynch (4th edition),
- Vision. A challenging and imaginative picture of the future role and objectives of an organization, significantly going beyond its current environment and competitive position. It is often associated with an outstanding leader of the organization.
According to the Strategic Management by Parnell (4th edition),
- Vision. A view of the future when the mission is achieved in the present.
