Difference between revisions of "Advertising"

From CNM Wiki
Jump to: navigation, search
Line 6: Line 6:
 
According to the [[Marketing Communications by Fill (5th edition)]],
 
According to the [[Marketing Communications by Fill (5th edition)]],
 
:[[Advertising]]. A non-personal form of communication that uses paid-for media to deliver messages to target audiences.
 
:[[Advertising]]. A non-personal form of communication that uses paid-for media to deliver messages to target audiences.
 +
According to the [[ASME EMBOK]],
 +
:[[Advertising]]. Mass media communications of a specific message (or set of messages) to potential buyers.
  
[[Category: Quality Management]][[Category: Articles]][[Category: Marketing Management]]
+
[[Category: Management]][[Category: Quality Management]][[Category: Marketing Management]][[Category: Articles]]

Revision as of 02:15, 17 July 2020

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Advertising. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

According to the Marketing Communications by Fill (5th edition),

Advertising. A non-personal form of communication that uses paid-for media to deliver messages to target audiences.

According to the ASME EMBOK,

Advertising. Mass media communications of a specific message (or set of messages) to potential buyers.