Difference between revisions of "Affective attitude"
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| − | [[Affective component]] is the emotional or feeling segment of an attitude. | + | [[File:Attitude.png|400px|thumb|right|[[Attitude]]]][[Affective component]] is the emotional or feeling segment of an attitude. |
Revision as of 13:19, 20 November 2020
Affective component is the emotional or feeling segment of an attitude.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Affective component. The emotional or feeling segment of an attitude.
According to Management by Robbins and Coulter (14th edition),
- Affective component. That part of an attitude that's the emotional or feeling part.
According to the Marketing Communications by Fill (5th edition),
- Affective component. Is a part of the attitude construct, and refers to the feelings held about a product, object or person. This is concerned with feelings, sentiments, moods and emotions about an object.
