Difference between revisions of "Perceptual map"
(Created page with "Perceptual map is a visual depiction of how customers position a product versus its competitors along identified factors. ==Definitions== According to Product Manager's...") |
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According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
:[[Perceptual map]]. A visual depiction of how customers position a product versus its competitors along identified factors. | :[[Perceptual map]]. A visual depiction of how customers position a product versus its competitors along identified factors. | ||
| + | According to the [[Strategic Management by David and David (15th edition)]], | ||
| + | :[[Perceptual map]]. Also called product-positioning map; a two-dimensional, four quadrant marketing tool designed to position a firm vs. its rival firms in a schematic diagram in order to better determine effective marketing strategies. | ||
| − | [[Category: Product Management]][[Category: Articles]] | + | [[Category: Product Management]][[Category: Articles]][[Category: Strategic Management]] |
Latest revision as of 21:28, 16 July 2020
Perceptual map is a visual depiction of how customers position a product versus its competitors along identified factors.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Perceptual map. A visual depiction of how customers position a product versus its competitors along identified factors.
According to the Strategic Management by David and David (15th edition),
- Perceptual map. Also called product-positioning map; a two-dimensional, four quadrant marketing tool designed to position a firm vs. its rival firms in a schematic diagram in order to better determine effective marketing strategies.
