Difference between revisions of "Reach"
(Created page with "Reach is the number or percent of the target market being exposed to an advertising message within a given time period. ==Definitions== According to Product Manager's H...") |
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According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
:[[Reach]]. The number or percent of the target market being exposed to an advertising message within a given time period. | :[[Reach]]. The number or percent of the target market being exposed to an advertising message within a given time period. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Reach]]. A media planning concept that refers to the percentage of the target audience who are exposed to the message at least once during the campaign. | ||
| − | [[Category: Product Management]][[Category: Articles]] | + | [[Category: Product Management]][[Category: Articles]][[Category: Marketing Management]] |
Latest revision as of 21:41, 14 July 2020
Reach is the number or percent of the target market being exposed to an advertising message within a given time period.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Reach. The number or percent of the target market being exposed to an advertising message within a given time period.
According to the Marketing Communications by Fill (5th edition),
- Reach. A media planning concept that refers to the percentage of the target audience who are exposed to the message at least once during the campaign.
