Value Propositions

Value Propositions (hereinafter, the Lectio) is the second lesson part of the Career Essentials lesson that introduces its participants to careers and related topics.

WorldOpp Pipeline

This lesson belongs to the Introduction to Careers session of the CNM Cyber Orientation. The Orientation is the second stage of the WorldOpp Pipeline.

Content

The predecessor lectio is What Employability Is.

Marketable

Script

In job search, a value proposition describes the value a worker offers the employer to obtain should this employer chooses to hire this worker.

Depicting the process in the terms of marketing, workers offer their work for sale. Their work is the marketable that they sell on the job market. As any marketing mix, their work is a combination of several components.

First of all, the worker offers or shall offer the solutions that would answer the question what this worker is able to do, if this is an operations job, or what this worker is able to accomplish, if this is a project job.

Second, any solution is worthless without the delivery. Whether the worker is able to access the workplace? If the job assumes travels, would the worker be available? If the job is remote, how stable and fast is the Internet connection?

Finally, your job marketing tools such as your elevator pitch and résumé, as well as their delivery are essential components of the value proposition too.

Key terms

What Employability Is

Closing

Would you be able to state your value proposition as a worker if you are asked to right now? --Yes/No/I'm not sure/Let me think/Let's move on

Career Strategies is the successor lectio.