Difference between revisions of "Portfolio matrix"

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[[Portfolio matrix]] is analyses the range of products possessed by an organization (its portfolio) against two criteria: relative market share and market growth. It is sometimes called the growth-share matrix.
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#REDIRECT [[BCG matrix]]
 
 
==Definitions==
 
According to the [[Corporate Strategy by Lynch (4th edition)]],
 
:[[Portfolio matrix]]. Analyses the range of products possessed by an organization (its portfolio) against two criteria: relative market share and market growth. It is sometimes called the growth-share matrix.
 
 
 
[[Category: Strategic Management]][[Category: Articles]]
 

Latest revision as of 17:10, 13 May 2023

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