Difference between revisions of "Marketing research"
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[[Marketing research]] is the systematic gathering, recording, and analyzing of data about problems/practices/issues related to the marketing of goods and services. | [[Marketing research]] is the systematic gathering, recording, and analyzing of data about problems/practices/issues related to the marketing of goods and services. | ||
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According to the [[Strategic Management by David and David (15th edition)]], | According to the [[Strategic Management by David and David (15th edition)]], | ||
:[[Marketing research]]. The systematic gathering, recording, and analyzing of data about problems/practices/issues related to the marketing of goods and services. | :[[Marketing research]]. The systematic gathering, recording, and analyzing of data about problems/practices/issues related to the marketing of goods and services. | ||
[[Category: Strategic Management]][[Category: Articles]] | [[Category: Strategic Management]][[Category: Articles]] | ||
Latest revision as of 21:15, 16 May 2023
Marketing research is the systematic gathering, recording, and analyzing of data about problems/practices/issues related to the marketing of goods and services.
Definitions
According to the Strategic Management by David and David (15th edition),
- Marketing research. The systematic gathering, recording, and analyzing of data about problems/practices/issues related to the marketing of goods and services.
