Talk:Marketing

Task 1:

In 2-10 words for each, please give two examples of activities that you personally are going to do. In one example, you would act as a marketer; another should not be related to marketing at all.

Marketers help to facilitate market exchanges between sellers and buyers. So, for your "marketing" activity, please state what is going to be exchanged.

In this class, we mentioned 10 categories that can be marketed -- (1) Goods, (2) Services, (3) Events, (4) Experiences, (5) Persons, (6) Places, (7) Properties, (8) Organizations, (9) Information, and (10) Ideas. And marketers normally look for consumer responses -- purchase, vote, donation, or action. So, when I buy a water bottle in the store, I exchange my money for water.

Assignment:

1. Activity
2. What is going to be exchanged?
3. Why should consumers need your product?
4. Talking about place in the 4Ps, what is its delivery?
5. Talking about place in the 4Ps, what is its customer support?
6. Talking about the communication mix, if so, what sales promotion is used?
7. Talking about the communication mix, if so, what publicity is used?
8. Talking about the communication mix, if so, what advertising is used?
9. Talking about the communication mix, if so, what personal selling is used?
10. If so, how is the market going to be segmented?
11. How is the offering going to be positioned?

• 121726 (draven) Write content for social media, design promotional graphics (no Bake bread).
• 121727 (Lydia) Find the information and analyze the market conditions (no watch movies).
• 121730 (Lillian) Communicate effectively (no Travel around the world).
• 121731 (jeffrey) develop a content marketing strategy (CLARIFY: bake cookies for a charity fundraiser)
• 121732 (Leo) Develop email marketing campaign (no Cook a new recipe for dinner).
• 121734 (Rain) Carry out blog marketing and interpret key social issues (no Listening to music while reading your favorite books)
• 121735 (Erick) Create social media postings for a new product launch (no Go for a hike in the mountains).
• 121736 (Barry) Develop social media content strategy (CLARIFY: 1. Manage team communication, 2. Plan company event logistics.)
• 121739 (Charles) Collaborate with influencers on social media (CLARIFY: Plan a hiking trip with friends).
• 121742 (Terry) Using data analysis to find potential customers (no play games).
• 121746 (Alex) Use contrarian thinking to analyze customer needs (CLARIFY: watch talk shows, give speeches).