Difference between revisions of "Cost-minimization strategy"

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Revision as of 01:22, 4 December 2018

Cost-minimization strategy is a strategy that emphasizes tight cost controls, avoidance of unnecessary innovation or marketing expenses, and price cutting.


Definitions

According to Organizational Behavior by Robbins and Judge (17th edition),

Cost-minimization strategy. A strategy that emphasizes tight cost controls, avoidance of unnecessary innovation or marketing expenses, and price cutting.

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