Difference between revisions of "Imitation strategy"

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Revision as of 01:22, 4 December 2018

Imitation strategy is a strategy that seeks to move into new products or new markets only after their viability has already been proven.


Definitions

According to Organizational Behavior by Robbins and Judge (17th edition),

Imitation strategy. A strategy that seeks to move into new products or new markets only after their viability has already been proven.

Related concepts

Related coursework