Difference between revisions of "Product intro copy"
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| − | :The ''Text'' is one of several critical elements that make up a [[website]]. Along with the page title, the ''Text'' provides website visitors with with the page context. Ideally, the ''Text'' shall let its visitors know exactly what they will find on the [[webpage]] they are about to visit | + | :The ''Text'' is one of several critical elements that make up a [[website]]. Along with the page title, the ''Text'' provides website visitors with with the page context. Ideally, the ''Text'' shall let its visitors know exactly what they will find on the [[webpage]] they are about to visit. |
| − | :The algorithms of [[web search engine]] shall also be tested while defining the ''Text'' length. | + | :The ''Text'' also serves as the description of a webpage when [[web search engine]]s crawl the page info. Thus, the ''Text'' can either optimize or weaken the page for search. The algorithms of [[web search engine]]s shall also be tested while defining the ''Text'' length. |
===Social media communities=== | ===Social media communities=== | ||
Revision as of 03:54, 20 January 2020
A product intro copy (alternatively known as introduction copy or, simply, intro copy; with reference to a tagline, also known as a tagline slogan, tagline content, tagline phrase, tagline text, tagline pitch, and description content; hereinafter, the Text) is a brief textual description of a product that is used in order to introduce this product in various media. In other words, the Text is a reiterated phrase identified with the product that the Text introduces.
Contents
Properties
The Text can make any product more or less marketable on the market.
Length
- By default, the length of the Text shall be as short as possible, but long enough to describe and, preferably, distinguish the product the Text introduces.
Language
Use direct language in your Facebook intro copy
Intro copy that is simple, active voice, and to the point performs better than passive or vague messages. Use this tip in conjunction with “be short” to win the internet.
With these four fun facts in mind, you’ll be driving bigger audiences to your content in no time. Just write short, direct intro copy and run A/B tests to find the most engaging message. It’s that easy.
Want more shares and clicks?
Considering that the new Facebook algorithm will favor content from friends and family over content from publishers or businesses, you need to work harder to get your content seen on the platform. Empower your readers to share your content by planting the Facebook share button on your blog posts and pages.
Applications
Websites
- The Text is one of several critical elements that make up a website. Along with the page title, the Text provides website visitors with with the page context. Ideally, the Text shall let its visitors know exactly what they will find on the webpage they are about to visit.
- The Text also serves as the description of a webpage when web search engines crawl the page info. Thus, the Text can either optimize or weaken the page for search. The algorithms of web search engines shall also be tested while defining the Text length.
Social media communities
News Feed Facebook rewards better CTR with more reach
Now that you’ve written short, active intro copy, how can you maximize reach even more? Through A/B testing.
It turns out that Facebook posts that have higher engagement are doubly rewarded with extra reach by Facebook’s algorithms. So finding just the right intro copy can have the double reach impact.
