Difference between revisions of "Industry"
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[[Industry]] is the part of an [[economy segment]] that groups those [[enterprise]]s that create a particular type of [[product]]. | [[Industry]] is the part of an [[economy segment]] that groups those [[enterprise]]s that create a particular type of [[product]]. | ||
+ | ==Definition== | ||
+ | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
+ | :[[Industry]]. A group of firms that offer a product or class of products that are close substitutes for one another. | ||
==Segment== | ==Segment== | ||
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:*[[What Industry Is]] | :*[[What Industry Is]] | ||
− | [[Category: CNM Cyber Orientation]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: CNM Cyber Orientation]][[Category: Articles]] |
Revision as of 08:42, 4 June 2020
Industry is the part of an economy segment that groups those enterprises that create a particular type of product.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Industry. A group of firms that offer a product or class of products that are close substitutes for one another.
Segment
- Main wikipage: Economy segment
Segment | Class | Industry examples |
---|---|---|
Primary | Raw materials | Agriculture, mining |
Secondary | Manufacturing | Food, clothing, wood, printing, petroleum, chemical, metal, transport, machinery |
Infrastructure | Construction, energy supply, water supply, waste disposal | |
Tertiary | Real service |
|
Quaternary | Digital | Telecommunication, multimedia, information technology, digital publishing, broadcasting, Internet service, web search, data processing |
Classification
- Main wikipage: Industrial classification