Difference between revisions of "Innovation"
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According to [[Management by Robbins and Coulter (14th edition)]], | According to [[Management by Robbins and Coulter (14th edition)]], | ||
:[[Innovation]]. Taking creative ideas and turning them into useful products or work methods. | :[[Innovation]]. Taking creative ideas and turning them into useful products or work methods. | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Innovation]]. Any good, service, or idea that is perceived by someone as new. | ||
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==Related concepts== | ==Related concepts== | ||
*[[Enterprise]]. | *[[Enterprise]]. | ||
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*[[Enterprise Architecture Quarter]]. | *[[Enterprise Architecture Quarter]]. | ||
| − | [[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] |
Revision as of 08:44, 4 June 2020
Innovation is a new idea applied to initiating or improving a product, process, or service. Innovation can be considered as creative outcome or the final stage of the three-stage model of creativity.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Innovation. A new idea applied to initiating or improving a product, process, or service.
According to Management by Robbins and Coulter (14th edition),
- Innovation. Taking creative ideas and turning them into useful products or work methods.
According to Marketing Management by Keller and Kotler (15th edition),
- Innovation. Any good, service, or idea that is perceived by someone as new.
